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WHY WE STARTED CULTURE FIT

WHO WE ARE

We are women. We are explorers. We are West African. We’re into yoga and green smoothies (but sometimes we’re into pizza, with extra cheese). We aspire to be inspired.

We are searching for connection — with our culture. With ourselves. With the world.

We are an endless web of beautiful complexity. There is no pre-defined box that can define or confine us.

Unfortunately, when it comes to activewear, there’s not much in the way of complexity or connection. We felt there needed to be a place where wellness, womanhood, and global consciousness intersected with comfort, body positivity, and the pursuit of a healthy, active lifestyle.

CULTURE FIT WAS BORN OUT OF THAT NEED.

We wanted to create high-quality, high-performance activewear that looked and felt amazing, in designs that showcased our culture.

We started with traditional West African prints, because that’s what we personally feel most connected to. Then we reimagined them in bright, feminine colors that felt truer to our personal style and modern taste.

And while the founders of CultureFit are of West African descent, our team members are from all over the world, working together to live #theculturefitway.

Because when a woman’s outer style truly connects with who she is inside, something happens. She remembers her strength. Her body and mind move as one.

We invite women of all backgrounds to enjoy our clothes. To celebrate not only our culture, but to embrace  all the different cultures of the world.

A woman, standing in her true power, can shape the world. We created CultureFit so you’d have something to wear.

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